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Chevrolet- Copaci WUI Design

0019 Of 0034

Project: Chevrolet- Copaci Product Official Website Design
Client: General Motors
Agency: BORW
Services: WUI Design

Customer Profile:

Chevrolet is a car brand which belongs to the U.S. General Motors Corporation. (Abbreviation: GM) It was founded in 3rd, November, 1911 with the founder of William C • Durant and Louis Chevrolet.

Chevrolet is also known as Chevy. It is the most international and popular brand of GM, which was acquired by General Motors in 1918. The models of Chevrolet are in wide range of varieties, from small cars to large 4-door sedan, from vans to large pickups, even from off-road vehicles to sports cars. There are almost any kinds of productions that can meet consumers’ needs of Chevrolet.

As the biggest brand of General Motors Group, it is almost the most successful car brands in the world according to the cumulative auto motors production. Currently, it is the first place on the sales charts in the United States. The models of Chevrolet are in wide range of varieties, from small cars to large 4-door sedan, from vans to large pickups, even from off-road vehicles to sports cars, any kind of models which is in the need of consumers can be found the corresponding models in Chevrolet.Since the launch of the first products in 1912, it has already has the sales volume of more than 100 million. Its market coverage has already reached to 70 countries. And it created the record of selling a new car in every 7.2 seconds.

The total sales volume of Chevrolet new cars in 2004 was more than 3.6 million, which is accounted for 5% of the global total sales volume of auto motors in one year. As the most international and popular brand of GM, Chevrolet has the powerful technology and marketing resources. The former South Korean Daewoo models had already put the Chevrolet gold bowtie since February 2005 ,in Europe. This Korean car manufacturer has also been assigned to General Motors with a series of best-selling models ,such as Matiz, Carlos, Lacetti, and Nubira,. Some models are well popular with Chinese, such as Matiz, with the Chinese name of Spark, Kalos, with the Chinese name of Aveo. New Sail appeared on 1st, January, 2010, and the hatchback sedan of Chevrolet New Sail appeared on 1st, June. Since that time, the classic "Sail" brand has got a perfect newborn.

Chevrolet has maintained the honor of the world's most innovative car brand during the 100 years long history. And it has already extended its business from the United States to all over the world, including China. The spirit of innovation, commitment, quality and value which conveys by the shiny name of Chevrolet has withstood the test of time for many years.

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