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Shui Jing Fang WUI Design

0004 Of 0034

Project: Shui Jing Fang WUI Design
Client: Shui Jing Fang
Agency: BORW
Services: WUI Design

Customer Profile:

Sichuan Shui Jing Fang Limited Company, whose former name was Sichuan Pharmaceutical Limited Company and Sichuan Quanxin Limited Company, was founded in December, 1993 with the approval of Chengdu Committee for Structural Reform’s 97th Document.(1993) It issued 26.6 million A shares with the approval of China Securities Regulatory Commission on 20th, November, 1996 and began to exchange in Shanghai Stock Exchange on 6th , December, 1996.

Shui Jing Fang is canonized by the wine experts and favorable to the people who are familiar with wine very much for its sweet and elegant quality. It is beautiful in figure and even in spirit.

Wine is material, but the more important, it is spiritual. It is not appropriate if we consider its absolute value only from the material level and ignore its spiritual value, especially for the high-end Chinese liquor. Consumers drink the high-end Chinese liquor to meet the physical needs, which belongs to the material enjoyment, but the more important is to meet the spiritual demand, which is the enjoyment of spirit. So the price of Chinese liquor depends on two parts, one is dependent on the quality of the absolute value, and the other is dependent on the brand added value. Shui Jing Fang can become the model of Chinese high-end liquor and advocate something unique in many high-end Chinese liquor not only because of its excellent and incomparable “color, smell, taste, style” but also the elegant culture and taste which is contained in Shui Jing Fang and the high added value services which are provided for the consumers by the brand. The high price of Shui Jing Fang is not only from its high quality, but also from its high taste and the good enjoyment for the consumers.

For the consumers, Shui Jing Fang is not only to come in your stomach, even more into your heart. To know the content by observing the surface .A lot of people fell in love at first sight with Shui Jing Fang, just because of its elegant and innovative package, which inherited the essence of fashionable and advanced Chinese traditional culture and meanwhile skillfully blended into the theory of design to bring pleasure to consumers.

Shui Jing Fang’s package came out of more than three thousand works all over the world to win the golden metal and the highest achievement award in the Competition of International Moby Design Competition, which is known as “Oscar” in design field. And this is the first time of Chinese enterprise to get this honor.


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